Instantly Pricing: Growth, Scale, Hypergrowth & Credits
Buy Outbound Growth ($47/month, or $37.60/month on the annual display) for 5,000 emails and a fixed cap of 1,000 uploaded contacts. Buy Hyper Growth ($107, or $85.58 annual display) when you need 125,000 emails, 25,000 contacts, and the included CRM. Buy Light Speed ($358, or $286.30 annual display) for 500,000 emails, 100,000 contacts, and SISR.
- Data Credits are a second subscription (Nano $9 / 150 credits; Growth Credits from $47 / 1,500). Public bundle cards start at Starter $94/month — and Scale is a bundle, not an outbound send tier.
- Uploaded contacts do not reset monthly. Outbound add-ons are $87/month on Hyper Growth or Light Speed (+25,000 contacts and +125,000 emails each).
- Whether the product fits lives on the Instantly review. There is no signup button on this page.
By Unfair Advantage · Updated November 6, 2026. Related: Instantly review · Instantly alternatives · Instantly vs Smartlead.
1. Who this pricing page is for
You already think a cold-email sequencer might be the product. You need the bill — outbound vs credits vs bundles vs add-ons — not a second review. Instantly is discussed factually; promotion of this vendor is paused, and there is no signup button here.
Figures come from Instantly’s official pricing page and help-center plan overview, checked November 6, 2026. Annual per-month displays below are the figures printed on that pricing page, not a discount we calculated ourselves (except where a yearly cash outlay is shown as monthly × 12).
2. Outbound plans
| Plan | Monthly | Annual display / mo | Yearly cash (monthly × 12) | Yearly cash (annual display × 12) | Emails / mo | Uploaded contacts (fixed) |
|---|---|---|---|---|---|---|
| Trial | $0 | $0 | $0 | $0 | 1,000 | 250 |
| Growth | $47 | $37.60 | $564 | $451.20 | 5,000 | 1,000 |
| Hyper Growth | $107 | $85.58 | $1,284 | $1,026.96 | 125,000 | 25,000 |
| Light Speed | $358 | $286.30 | $4,296 | $3,435.60 | 500,000 | 100,000 |
Add-on (Hyper Growth or Light Speed only): $87/month for +25,000 uploaded contacts and +125,000 emails. Official help-center stack:
- Hyper Growth + 1 add-on = $107 + $87 = $194, with 50,000 contacts and 250,000 emails.
- Hyper Growth + 2 add-ons = $107 + $174 = $281, with 75,000 contacts and 375,000 emails.
- Hyper Growth + 3 add-ons = $107 + $261 = $368, with 100,000 contacts and 500,000 emails — the same caps as Light Speed’s $358 card, but without Light Speed’s documented SISR, and $10 more expensive on the monthly stickers we fetched.
The cap that breaks first is not always the email cap. 800 stored contacts × 8 emails each = 6,400 emails: Growth’s 1,000-contact cap still holds, but 6,400 emails overflow the 5,000-email cap, so you leave Growth for sending volume. 2,000 stored contacts × 2 emails each = 4,000 emails: the email cap would have held, but the fixed 1,000-contact cap does not, so you leave Growth for storage. Because contacts do not reset monthly, a list you uploaded in January still counts in June.
3. Credits, bundles, and other add-ons
| Credits plan | Monthly | Credits |
|---|---|---|
| Trial welcome | $0 | 1,000 |
| Nano | $9 | 150 |
| Growth Credits | $47 / $77 | 1,500 / 2,000 |
| Supersonic | $97 / $147 | 5,000 / 7,500 |
| Hyper Credits | $197 / $300 / $500 / $997 / $1,400 / $1,700 | 10k / 20k / 45k / 100k / 150k / 200k |
| Credits add-on (Hyper Credits+) | $425 | +50,000 |
The public pricing page also printed annual displays for some credit cards we fetched: Growth Credits $37.60 versus $47 monthly; Supersonic $87.30 versus $97; Hyper Credits $177.30 versus $197. Use those as the page printed them.
Public bundle cards (monthly / annual display): Starter $94 / $85; Scale $194 / $175; Agency $555 / $500. Help center describes bundles as an Outbound plan plus a Credits plan with a 10% discount when offered. The Scale card we fetched lists 100,000 emails, 25,000 contacts, and 5,000 Instantly credits at $194/month — that is not a nickname for Hyper Growth outbound ($107 / 125,000 emails / 25,000 contacts) and not a send tier of its own. The Agency card lists 500,000 emails, 100,000 contacts, and 10,000 credits at $555/month, which pairs Light Speed–class sending with a credits slice rather than replacing Light Speed’s $358 outbound-only row.
À la carte annual displays we fetched (Outbound Growth $37.60 + Growth Credits $37.60 = $75.20 per month equivalent) sit under the Starter bundle’s $85 annual display. Monthly à la carte Growth + Growth Credits is $47 + $47 = $94, which matches the Starter monthly card. Read checkout rather than assuming the bundle is always cheaper than buying each annual SKU separately.
Other help-center add-ons: Inbox Placement at $47/month (unlimited one-time tests) or $97/month (one-time and automated). Mailboxes sold by Instantly: domains $15/year; pre-warmed Google $10/month; DFY Google $5/month; Airmail $4/month. Twenty DFY Google inboxes are $100/month before domains (20 × $15/year = $300/year, or $25/month if you spread them evenly). Those mailbox subscriptions pause after the trial if you have no active Outbound plan.
4. Real cost by scenario
Scenario A — Solo sender, ~4,000 emails/month, under 1,000 contacts, no lead database
Outbound Growth at $47/month ($37.60 annual display, $451.20/year versus $564 if you paid monthly all year). No Credits SKU required. The 1,000-contact cap is the constraint to watch, because it does not reset.
Scenario B — Same sender who also wants Lead Finder at the first Growth Credits tier
Outbound Growth $47 + Growth Credits $47 = $94/month à la carte, matching the Starter bundle’s monthly card. On the annual displays we fetched, $37.60 + $37.60 = $75.20 equivalent versus Starter’s $85 card — compare those two lines at checkout before you assume the bundle saves money.
Scenario C — 80,000 emails/month and 10,000 uploaded contacts
Growth cannot hold either cap (5,000 emails / 1,000 contacts). Hyper Growth at $107 covers 125,000 emails and 25,000 contacts and includes CRM. Light Speed is unnecessary on these caps.
Scenario D — 200,000 emails/month
Hyper Growth’s 125,000 emails are not enough. One add-on raises sending to 250,000 at $107 + $87 = $194 (50,000 contacts). Light Speed includes 500,000 emails at $358 and adds SISR. If you do not need SISR or 100,000 contacts, the $194 add-on path is the cheaper official combination for ~200,000 emails.
Scenario E — 500,000 emails and 100,000 contacts
Light Speed at $358/month ($286.30 annual display, $3,435.60/year versus $4,296 paid monthly). Three Hyper Growth add-ons reach the same caps at $368 without SISR. Light Speed wins that comparison on both sticker and documented infrastructure. The Agency bundle ($555 monthly) is a different product: that sending class plus a 10,000-credit slice, not a higher send cap than Light Speed.
Scenario F — Sending plus mailboxes you buy from Instantly
A Growth sender who also buys 10 DFY Google inboxes adds 10 × $5 = $50/month, plus 10 domains at $15/year ($150/year). The outbound plan is still $47; the mailbox line is a separate invoice the help center is explicit about. Do not read Growth’s $47 as “inboxes included.”
5. How to run the calculator
- Count uploaded contacts first — the cap is fixed across campaigns, including paused and draft ones. If the list already exceeds 1,000, Growth cannot be the plan, regardless of how few emails you send this month.
- Count emails per month second. Growth 5,000; Hyper Growth 125,000; Light Speed 500,000; each $87 add-on adds 125,000 on Hyper Growth or Light Speed.
- Decide whether you need data/AI at all. Sending to a list you already have does not require Credits. Lead Finder and the listed agents do.
- Only then look at bundles. Match the bundle’s printed email, contact, and credit numbers to the outbound and credit rows — especially Scale’s 100,000-email card versus Hyper Growth’s 125,000.
- Add Inbox Placement or vendor-sold mailboxes only if you will use them. They are optional third and fourth invoices.
6. Billing pitfalls
- Using “Scale $194” as if it were an outbound send tier or as if it were Hyper Growth.
- Forgetting the contact cap is fixed and counts paused campaigns.
- Adding Credits when you only needed to send to a list you already have.
- Buying Light Speed for volume that one Hyper Growth add-on ($194 combined) would cover.
- Buying three Hyper Growth add-ons ($368) instead of Light Speed ($358) when you also wanted SISR.
- Ignoring mailbox line items if you purchase domains or inboxes from Instantly.
- Comparing Growth’s $47 to another vendor’s all-in send-plus-leads plan without asking whether leads are a second Instantly invoice.
7. Which plan to pick
| If your mix is… | Start here |
|---|---|
| ≤5,000 emails and ≤1,000 stored contacts, sending only | Outbound Growth $47 ($37.60 annual display) |
| That plus a first slice of lead/AI credits | Growth + Growth Credits, then compare the Starter bundle card at checkout |
| ~25,000 contacts or ~125,000 emails, or you need CRM | Hyper Growth $107 |
| ~200,000–250,000 emails without needing SISR | Hyper Growth plus one $87 add-on ($194) |
| 500,000 emails / 100,000 contacts / SISR | Light Speed $358 |
| You no longer think a sequencer with a split credits SKU is the product | Instantly alternatives and Instantly vs Smartlead |
8. FAQ
How much does Instantly cost?
Outbound Growth $47, Hyper Growth $107, Light Speed $358 per month (annual displays $37.60, $85.58, $286.30). Credits start at $9. Bundles start at Starter $94. Official sources checked November 6, 2026.
What is the Scale plan?
On the public pricing page, Scale is a bundle card ($194 monthly / $175 annual display) listing 100,000 emails, 25,000 contacts, and 5,000 credits. It is not an outbound send tier and not the same row as Hyper Growth ($107 / 125,000 emails / 25,000 contacts).
Do unused uploaded-contact slots reset?
No. Official help: the cap is fixed across campaigns, regardless of campaign status.
Is the Hyper Growth add-on path cheaper than Light Speed?
For ~250,000 emails, yes: Hyper Growth + one add-on is $194 versus Light Speed at $358. For 500,000 emails and 100,000 contacts, three add-ons cost $368 versus Light Speed at $358 — and Light Speed is the row that documents SISR.
Do you earn a commission?
Not at the time this page was written. Promotion of this vendor is paused.
9. Sources
- Instantly official pricing page, including outbound, credits, bundle, and annual-display figures (checked November 6, 2026)
- Instantly Help Center: “Instantly Plans Overview” and outbound/credits add-on article (checked November 6, 2026)